“Choose your sport.” That’s the message in a new promotional spot for ESPN.com, in which Ish Monroe of Hughson, Calif., is featured.
A Bassmaster Elite Series pro, Monroe is one of many pro athletes and celebrities who are part of the spot. He said he sees significance in the fact that pro bass fishing was included alongside baseball, football and other sports.
“It emphasizes to people that bass fishing is a sport,” he said.
Technically speaking, he didn’t have a speaking part. “I’m shown in a boat wearing my jersey, screaming, yelling, holding up two fish, showing the excitement of fishing,” said Monroe, who explained that the extent of his role was much like that of the other participants.
Actress Alyssa Milano, for example, is shown in the commercial spot as an avid sports fan.
“She’s sitting in her dressing room at a computer logging on to ESPN.com to play Fantasy Baseball,” Monroe said.
The spot is slated to appear this spring on ESPN and ESPN2.
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