The latest entrant in the field of celebrity designers has proven herself a dab hand at making money and keeping herself relevant. If not for the flurry of activity surrounding the expansion line of women’s sports clothing, this dynamo might’ve been just what Henry Paulsen ordered to turn the failing economy around.
Milano burst upon the scene as spunky Samantha Micelli on ’80s sitcom fave “Who’s the Boss.” Then, just to keep us guessing, she reinvented herself in critically acclaimed cable releases like “Casualties of Love: the Long Island Lolita Story” and “Confessions of a Sorority GIrl” before moving on to ground-breaking projects like “Poison Ivy II.”
But before surrendering fully to late night cable, Milano engineered her own renaissance by landing regular gigs on “Melrose Place,” “Spin City,” “Charmed” and lately, “My Name Is Earl.” An avid sports fan, Milano also reported on TBS during the 2007 World Series and blogs about baseball for MLB.com.
And Milano has another outlet for her love of sports: Her line of Women’s sports apparel, Touch. Here’s her MLB range, though her empire stretches across sporting lines into NFL, NBA and NHL apparel as well. Clever girl that she is, Milano realized we members of the gentler sex would rather be wearing this St. Louis Cardinas spaghetti strap sundress than a lumpy man-sized sweatshirt. And, Jessica Simpson, you might do well to trade in that much maligned pink Tony Romo jersey for this goth-inspired black glass Cowboys logo pendant.
“I wanted to create a line that women could wear anywhere and not just to a game,” said Milano. “I wanted to bridge the game with the after-party and do for baseball what the hip-hop world did for the NBA.”
Thanks, Alyssa Milano, for understanding the distaff fan base. Now if only we could get Tim Gunn to work on redesigning the men’s offerings.
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